Marketing News

La Roche-Posay Taps Table Tennis Star as Brand Spokesperson

Sun Yingsha is the No. 1 ranking player in the women’s game.

Sun Yingsha

La Roche-Posay has named Sun Yingsha, the No. 1 ranking player in women’s singles table tennis, as a brand spokesperson for serum and mask formulations.

Yingsha’s fanbase spans from sports to Gen-Z consumers.

The L’Oréal-owned brand is a big supporter of racquet sports, serving as the official sunscreen of the U.S. Open tennis tournament since 2022. It is also the official sunscreen of the BNP Paribas Open, Miami Open and Mubadala Citi DC Open Tennis tournaments.

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